LIFESTYLE In-your-face luxury: High-end designer face masks for the 1%
Luxury face masks are the new “It” bag. With luxe loungewear on the rise, it’s no surprise that those who can afford a $1,460 tracksuit might want an equally lavish face mask to wear during their silk pajama dry-cleaning runs.
Face coverings might be a matter of practicality in the era of COVID-19, but for the 1%, fancy masks and shields have become a new opportunity to project individual status. And for designers, these branded coverings are a new source of income during this rocky time for the fashion industry.
Eco-futurist designer Marine Serre was already ahead of the curve when she included a fashion-forward mask, created in collaboration with climate-conscious brand Airinum, in her spring and summer 2020 runway show in September 2019. Naturally, as the coronavirus spread, the $250 masks sold out. Although they won’t be restocked, a number of other luxury labels have since released their own designs. Here are six of our favorite designer face coverings on the market or soon to be.
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