Today in History: The Kennedy-Nixon debate, 1960 (United States)

On the evening of September 26, when the two candidates arrived at the CBS broadcast facility in downtown Chicago for the first televised presidential debate in American history, Nixon’s streak of bad luck continued. Stepping out of the car, he banged his bad knee and exacerbated his earlier injury. The vice president had recently suffered a bout of the flu and was still running a low fever; he had nonetheless spent a grueling day on the campaign trail and looked drained. Kennedy, meanwhile, had been holed up in a hotel with his aides for an entire weekend, fielding practice questions and resting up for the first of four “Great Debates.”Despite Nixon’s exhaustion and Kennedy’s preparedness, the Republican and Democrat were more or less evenly matched when it came to substance. Each held forth skillfully and presented remarkably similar agendas. Both emphasized national security, the threat of communism, the need to strengthen the U.S. military and the importance of building a brighter future for America; indeed, after Kennedy’s opening statement, Nixon said, “I subscribe completely to the spirit that Senator Kennedy has expressed tonight.” And yet, while most radio listeners called the first debate a draw or pronounced Nixon the victor, the senator from Massachusetts won over the 70 million television viewers by a broad margin.

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”The gap in the candidates’ on-air presence was not just a matter of charisma; it was also one of cosmetics. Before the first debate, both men declined the services of CBS’s top makeup artist, who had been summoned from New York for the event. Bronzed and glowing from weeks of open-air campaigning, Kennedy was more than ready for his close-up–though sources later claimed that the naturally telegenic senator still got a touch-up from his team. Nixon, on the other hand, had a pale complexion and fast-growing stubble that together lent him a perpetually grayish pallor; during an interview with Walter Cronkite two weeks before the debate, the vice president had confided, “I can shave within 30 seconds before I go on television and still have a beard.”At his aides’ urging, Nixon submitted to a coat of Lazy Shave, a drugstore pancake makeup he had used in the past to mask his five o’clock shadow. But when the candidate started sweating under the hot studio lights, the powder seemed to melt off his face, giving way to visible beads of perspiration. 

https://www.history.com/topics/us-presidents/kennedy-nixon-debates

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