Why do we believe misinformation more easily when it’s repeated many times?

 The 2020 elections were rigged, haven't you heard?


Some vaccines cause Autism.


Why do we believe misinformation more easily when it’s repeated many times?


What is the Illusory Truth Effect?

The illusory truth effect, also known as the illusion of truth, describes how when we hear the same false information repeated again and again, we often come to believe it is true. Troublingly, this even happens when people should know better—that is, when people initially know that the misinformation is false.


Individual effects

We all like to think of ourselves as being impervious to misinformation, but even the most well-informed individuals are still prone to the illusory truth effect. We may be skeptical of a false claim the first time it floats through our Twitter timeline, but the more we are exposed to it, the more we start to feel like it’s true—and our pre-existing knowledge does little to prevent this.


Fake News Illusory Truth Effect

https://thedecisionlab.com/biases/illusory-truth-effect

What is the saying? Fool me once shame on you, fool me twice...............?

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