DUMB WHITE GUYS

 AI Overview

The portrayal of men, particularly white men, as incompetent or foolish has been a recurring and much-discussed theme in television commercials, a phenomenon often referred to as the "moronic male trope". 

It's generally accepted that men and women are, on average, of equal intellect. But there's a trend in advertising toward showing men as idiots.

• TV ads often portray men as dumb or weak to appeal to women, who drive most household purchases, using humor and stereotypes.
• This depiction can harm men’s self-esteem, ego, and sense of masculinity, leading to feelings of inadequacy, emasculation, and decision-making doubts.
• Critics argue it perpetuates harmful stereotypes, while recent trends show a shift toward positive portrayals, which may mitigate these effects.

Here comes the stupid husband, boyfriend, tradesman, etc. in a commercial. He is almost always white. Why?

'Dumb men' the latest punching bag in advertising: Ad Guy

Men depicted as slow-witted or worse in ads

It's generally accepted that men and women are, on average, of equal intellect. But there's a trend in advertising toward showing men as idiots.

In a 2007 Sony commercial we even have the rear end of a horse standing in for the father — even if text on the screen does say, "Dad isn't a horse's behind. Sony Cyber-shot knows this."

Still, they've quite literally made the man the butt of the joke.

After generations of ads that characterized women as dumb sex objects, men are now a target of ridicule too. One reason for this is that straight, white men are just about the only group advertisers can still get away with making fun of. And if you're appealing to a mostly female audience, positioning men as inferior to women is sometimes an effective hook.

I guess men have become SNOWFLAKES if they get THIS upset about commercials depicting dumb white guys, which most of us are anyways, amirite?