AI Overview The portrayal of men, particularly white men, as incompetent or foolish has been a recurring and much-discussed theme in television commercials, a phenomenon often referred to as the " moronic male trope ". It's generally accepted that men and women are, on average, of equal intellect. But there's a trend in advertising toward showing men as idiots. TV ads often portray men as dumb or weak to appeal to women, who drive most household purchases, using humor and stereotypes. This depiction can harm men’s self-esteem, ego, and sense of masculinity, leading to feelings of inadequacy, emasculation, and decision-making doubts. Critics argue it perpetuates harmful stereotypes, while recent trends show a shift toward positive portrayals, which may mitigate these effects. Here comes the stupid husband, boyfriend, tradesman, etc. in a commercial. He is almost always white. Why? 'Dumb men' the latest punching bag in advertising: Ad Guy Men depicted as slo...